Handoffs that vanish between mobile and the cloud portal
A silent identity break can look like product friction when you only read the funnel.
On cloud-connected journeys, a user who authenticates on one surface and continues on another can lose the thread when session and identity contracts disagree. The funnel shows a cliff; the product never asked those people to leave.
Before rewriting the step, walk the path while watching live events and error rates. Note client-only retries versus server confirmations. Check whether staging shares production identifiers.
Friction Signal Mapping stays narrow on purpose: one journey window, deep reconciliation, a checklist you can rerun after every release so the cliff does not return unnoticed.