Path Attribution Design

Cross-app journeys fall apart when every hop invents its own event names and forgets a shared journey id. Attribution design locks the contracts—journey, step, surface, environment, cohort—that must travel with each event.

We draft the property set, validate it against a live sample window, and document how staging stays comparable to production without polluting rollups.

Deliverables include an attribution schema, sample queries your analysts can rerun, and a release checklist so new connected surfaces inherit the same tags.